Digital Newsroom Strategy

Some of the better known brands are seeing the value of creating a digital newsroom that serves not only the media, but also provides great content for anyone interested in their brand. Adidas, Coca Cola and Marks and Spencer (UK) have all launched a digital newsroom aimed at both the public and the media.

The Hosted Digital Newsroom

It is possible for your IT department or webmaster to build you a digital newsroom. However, PR and media relations are not their primary skillset. It makes more sense to work with a hosted digital newsroom vendor that understands the needs of the media and knows what content to publish to capture the interest of the public. A hosted newsroom can be up and running in ten working days and it will have all the features you need.

Digital Newsroom Checklist

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